Video vs. Photo: What Does Your Business Actually Need?

Model Photoshoot 2024

Let’s be real. You’ve got a business, a brand, or maybe just a big idea you’re ready to show off to the world. But now you’re wondering: Do I need video or photo content to make it happen?And not just any content the kind that actually brings in results.

Here’s a breakdown to help you figure out what works best for you and why a smart mix might just be the answer.

The business Engagement Game

Photos are quick. You scroll, you like, you move on. Videos take mad time but they tell stories, create emotion, and pull people in deeper.

Someone posted on Reddit said it best:

“Photos show what something looks like. Videos show how it feels.”

If you want someone to feel something, video hits harder. But if you just want to show off a clean product or keep your feed fresh, a well-lit photo shoot might be all you need.

Simplicity vs. Production

Photos are simple. A camera, some good lighting, and you're golden.

Video? It takes more gear, more time, and sometimes even a team.

That said, the payoff can be massive. In fact, some local brands in Connecticut are turning short videos into full-blown lead machines. A finance agency in Hartford mentioned that using 60-second videos on their homepage helped build trust fast before a client even picked up the phone.

But let’s be real: video costs more, takes longer to edit, and needs more planning. If you’re on a tight budget or timeline, photography wins the round.

Where You’re Posting Matters

Here’s a quick cheat sheet:

Goal	Best Format
Instagram feed	Photo or short video
Website banner	Photo
About Us page	Video with voiceover
Product page	High-quality photo
Landing page for ad	Short-form video
Reels and TikToks	Definitely video

The truth is, both formats play different roles. Your website might be photo-heavy while your Instagram Stories or TikToks lean into motion.

What CT Brands Are Actually Doing

From Hartford to New Haven, I’ve noticed a trend. Connecticut brands are investing in monthly photo + video packages so they’re not stuck choosing one or the other. A boutique in West Hartford told me their engagement doubled after mixing lifestyle photos with short-form video reels.

That’s the sweet spot — using both to build a brand people can actually connect with.

When to Use Both (Because You Probably Should)

Photos are great for consistency and visual branding. They’re perfect for menus, team bios, social media carousels, and blog headers.

Videos? They bring the vibes. Use them for:

• Testimonials

• Behind-the-scenes looks

• Product launches

• Event highlights

• Social ads

Combining the two makes your content feel full and dynamic. One simple shoot can give you dozens of edited photos and multiple reels if planned correctly.

So What Should You Do?

If you’re a Connecticut business owner just getting started, start with professional photos. They're more affordable, easy to reuse, and they’ll make your brand instantly look more polished.

Once you’ve got the visuals locked down, step into video to build emotional connection, trust, and stronger marketing campaigns.

Or if you want to skip the guessing and get a custom plan for your brand, just reach out. I’ve got packages that include both — so you don’t have to choose.